Many of my clients come to me for graphic design or digital services and have never worked with a designer before, so they are often perplexed as to what they should be looking for and how the design process works. So don’t worry, you’re not alone!
Drawing on previous clients, the first point of contact is to immediately contact the designer and express what design work is required, but you are unsure how to begin or the rest of the details. This is fine because I, as a designer, am here to help you through the process; however, the first step to achieving a great outcome is to be organised.
Before approaching a designer, you will most likely have an idea in mind, whether it is colours, style, fonts, or a vision of your new branding. If you’re unsure about the direction of your brand, it’s a good idea to unpack what you like and dislike. A mood board is made for this purpose. Pinterest, Instagram, and other social media platforms can provide you with ideas, that will assist you to communicate your vision.
If you make a mood board, a Pinterest account, or a file on your computer, you can send it to the designer. As the saying goes, a picture is worth a thousand words, and in this case, it is, because it allows you and the designer to be on the same page. You may be wondering, “Is this why I hired a designer?” Designers, such as myself, create original artwork for your brand; however, by providing clear examples, we can lay the groundwork for the design process. Being organised will allow you and your designer to get started quickly and, hopefully, save you money on unnecessary revisions because you have taken the time to unpack what you truly want.